Websites for Professional Services Firms
Websites that explain what you do, win the right enquiries and stand up to compliance review, built to be found in Google and quoted by AI search.
A professional services website that does more than look good
Websites for professional services firms have a harder job than most. They need to explain complex services in plain English, show the expertise of your people, satisfy the rules your profession works under, and turn a referred prospect’s quick check into a booked meeting. We plan, write, design and build websites that do all four.
For most firms, the website is where a referral goes to check you out. A partner gets the introduction; the website confirms or quietly undoes it. Too many professional services websites treat that moment like a digital business card: a few generic service pages, stock photos of handshakes and a contact form.
We build professional services website design around how your clients actually choose: the problem they have, the person they will work with, and the proof that your firm has done this before.
Signs your website is holding your firm back
If two or more of these sound familiar, your website is costing you enquiries.
It says what everyone says
“Tailored advice”, “client-focused”, “trusted partner”. A prospect cannot tell you apart from the firm next door.
Your services are one long page
Each service or practice area deserves its own page, written for the person searching for it.
Your people are invisible
Bios are thin, out of date or missing, even though clients choose the adviser before the firm.
Updates mean waiting on a developer
Small changes take weeks, so the site slowly falls behind the firm.
Nobody checked it for compliance
Old claims, missing disclosures or testimonials that would not survive a review.
It is not found
It does not show up for the searches your clients make, and AI tools never mention it.
How we build your website
Every website starts with clear positioning. If you have already done a Marketing Strategy with us, the first step is mostly done.
Plan
Structure
Write
Design and build
Launch and look after
What makes a strong professional services website
The pages and features that turn a quick check into a booked meeting.
A page for every service
Each service or practice area explained for the person searching for it, with its own questions answered.
Industry pages
Pages for the sectors you know best, so a prospect sees their world reflected straight away.
People pages that sell
Bios and profiles that show expertise and personality, not just a CV, and match each person's LinkedIn.
Proof, handled properly
Case studies, results and client stories written within your professional rules and with consent.
An insights hub
Articles and guides that answer client questions, build search visibility and give partners something to share.
Built for AI search
Clear answers, FAQs and structured data, so AI tools can find, understand and quote your firm.
Enquiries that reach the right person
Forms and booking tools connected to HubSpot or your CRM, with tracking from first visit to enquiry.
Fast, secure and accessible
Quick on every device, kept up to date and designed with accessibility in mind.
Built for the rules your profession works under
A website is advertising, and the rules apply to every page.
Financial services, legal, accounting and insurance firms all publish under rules about what they can claim and what they must disclose. We plan for those from the sitemap stage, not as a check before launch. Your compliance team or legal adviser still has the final say.
Licence and disclosure details
AFSL or credit licence numbers, Financial Services Guides and other required documents placed where they belong.
Advice warnings
General advice warnings and disclaimers where content could be read as advice.
Claims that stand up
No misleading claims, careful use of “specialist” for lawyers, and performance figures shown the way ASIC expects.
Testimonials and case studies
Written and presented within the rules for your profession, with client consent.
Privacy and complaints
A current privacy policy and collection notices, plus complaints and dispute resolution information where it is required.
A clear approval trail
Content reviewed and signed off page by page, so you know what was approved and when.
Websites built for your profession
The same approach, shaped around what each kind of firm needs most.
Advice and wealth
Financial adviser website design that builds trust before the first meeting.
- Adviser profiles and specialisms
- FSG and disclosure access
- Content planned around RG 234
Accounting
A website for accountants and accounting firms that serve business clients.
- Service and industry pages
- Partner and team profiles
- Seasonal content, such as EOFY
Law
Lawyer website design for partner-led firms, and law firm websites built around each practice group.
- A page for each practice area
- Lawyer profiles without specialist missteps
- Client alerts and insights
We also build websites for insurance brokers and fund managers. See all the industries we work with.
Your website, your platform
We do not force you onto a platform.
Most of the sites we build run on WordPress, because it is flexible, widely supported and easy for your team to update. If your firm already uses another platform, such as HubSpot or Squarespace, and it suits your needs, we will work within it.
Already have a website you want to keep? We can restructure and rewrite it rather than start again. Either way, your firm owns everything we build, and the site stays on your hosting.
Why Paraìba for your website
Our founders, Kayla and Nicolette, have both worked in highly regulated industries. We know marketing in these sectors has to be buttoned up: written in the right language, accurate in every claim, and ready for review before it goes anywhere.
We are marketers first, so your website is planned as part of your marketing, not as a standalone design project. It is written to win the clients your strategy targets, connected to the channels that bring them in, and set up so you can see what it is doing.
What you get
- Content written for clients, Google and AI search
- Compliance review built into the project
- A site your team can update without a developer
- Old rankings protected when you move
FAQs: websites for professional services firms
The questions firms ask us before they start.
What should a professional services firm's website include?
At a minimum: a clear statement of who you help and how, a page for each service, profiles of your people, proof such as case studies, a way to book a conversation, and the disclosures your profession requires. Strong sites add industry pages and an insights hub that answers the questions clients ask.
What should a website for accountants include?
The same foundations as any professional services site, plus a page for each service you offer business clients, industry pages for the sectors you know, partner profiles and timely content for moments like EOFY and tax time. Clear fees language and an easy way to book a conversation matter more than flashy design.
How much does a website cost?
Website work is priced on application, because every firm’s site is different. We look at your current website and what you need first, then give you a clear quote before any work starts.
How long does a new website take?
Usually four to eight weeks, depending on the size of the site and how quickly content can be reviewed. We agree the timeline at the start and build your compliance review into it.
Do you write the content?
Yes. Content is where most professional services websites fall down, so we write every page, drafted from interviews with your people. You review and approve it; you do not have to start from a blank page.
Will our website rank on Google and show up in AI search?
We build every page to give it the best chance: the right structure, clear answers, fast pages and structured data that search engines and AI tools can read. No one can honestly guarantee rankings, but a well-built site is the foundation everything else relies on.
We are moving from an old website. Will we lose our rankings?
Not if the move is handled properly. We map every old page to its new address with permanent redirects, so visitors and search engines are sent to the right place, and we check for broken links after launch.
Can you work on our existing website instead of building a new one?
Often, yes. If the design and platform still suit you, a restructure and content rewrite can deliver most of the benefit for less disruption.
Do we own the website?
Yes. Your firm owns the site, the content and the domain, and the site stays on your own hosting. We build it; you keep it.
How do you handle compliance review?
We plan for your profession’s rules from the start, write content with them in mind, and send pages for review in batches with clear notes. Your compliance team or legal adviser approves every page before launch.
Who looks after the website after launch?
You can update it yourselves, or we can maintain it as part of Outsourced Marketing: new pages, insights, updates and regular checks to keep it fast, secure and current.
This page is general information about marketing. It is not legal or compliance advice.
A website that works as hard as your partners.
Book a 30-minute call. We will look at your current website, tell you honestly what is holding it back, and outline what a new or refreshed site would involve.
